Planning in advance doesn’t always work, especially when the plans cha-nce. Tiffany Huang and myself were asked to design and typeset Erkki Huhtamo’s PhD dissertation which had just been completed. We were allowed to do anything we wanted for the book, but try to keep it as cost effecient as possible using european paper sizes. The title of the book was THE ROLL MEDIUM that focused on the history of panoramas. The really amazing this is Erkki has such a large collection and alot of what is displayed in his book comes from his personal collection. We were both inspired by the idea of creating a panorama with the layout of the book, so that when you opened the book, the dimensions would be the closest proportions of a panorama. Sadly, this didn’t happen.